One of the best ways to advertise is through Google AdWords pay per click advertising. Done right, Google AdWords pay per click advertising can increase your revenue substantially. Done wrong and mismanaged, it can be very expensive and ineffective.
For those who understand how Google AdSense works, Google AdWords pay per click advertising can be cost effective and makes a lot of sense.
What's the difference between those who use pay per click advertising effectively and those who don't? One of the key things you can do to improve your success rate is to target low competition keywords.
File Bankruptcy, Minnesota Bankruptcy Lawyer, Cost Of Bankruptcy Lawyer,
For example, a very high competition keyword might be "bankruptcy attorney." This is the most common word that comes to mind when people think of filing for bankruptcy, so the cost of "buying" this keyword for pay per click purchases is very high. Any time somebody clicks on that ad that's targeting the word "bankruptcy attorney," the cost to the company putting out the ad is high.
To reduce the cost per click you might have better luck going for "San Diego bankruptcy attorney," (provide you live in San Diego)which is a synonym for "bankruptcy attorney" yet a keyword with a lower competition level and lower cost per click.
These words will still show up on searches. Google and other search engines understand the magic of synonyms, and you may even be included in a search even if you didn't buy the keyword!
Using low competition keywords is a great way to get the clicks with less money. Do your keyword research before putting your PPC campaign together and come up with commonly searched for terms that are lower competition. The most obvious and basic terms may seem that they would deliver more business but it is typically just the opposite and you spend more money in the process.
So the point is, low competition keywords or keyword phrases are less obvious words that still relate to the product or service being sold. Low competition is important, but you also want the keywords to be relevant. The key to using low competition keywords correctly is to find the keywords that are both low competition but still commonly searched for.
Google AdWords Keywords Tool is an excellent tool for doing your research. Use keyword tool and start with the broad term phrase to narrow down into a smaller niche you can compete in.
The Tool will give you 100 similar phrases that are related to your broad term. Next click on the column to the right under local searches to arrange high to low order. These are monthly searches. The green bar you see shows the competition. You want to chooses phrases in your niche that are less competitive but have enough traffic.
Check the ones you want to target, usually 15 to 40 are good. At the top click "View as Text" Copy and paste these words to an excel spreadsheet for continual reference in your campaign.
Is Bankruptcy Right For You? Talk to Bankruptcy Attorneys Free and Confidential. Licensed bankruptcy attorneys are available. Attorneys will call you to discuss your case for free. Find out if bankruptcy is right for your situation.
Rating of General Motors Bankruptcy
Get Online Application at online Bankruptcy Lawyer.
0 comments:
Post a Comment