Direct mailing can be a very effective way of advertising your virtual paralegal-assistant business if it is done right. When preparing your direct mail campaign you should first determine your target market.
If you decide to purchase or create a list of attorneys to market your services; make sure to take the time to review the list to only include the attorneys who actually have a need for your services. It is a waste of time to market to bankruptcy attorneys when your area of practice is corporate. It is very unlikely they will forward your mailing to a bankruptcy colleague without having used your services in past.
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Do not send your prospective clients generic mailings. It will be disregarded as junk mail. When sending direct mail always address it to a person and not just the name of the company. If you do not have the name of the general counsel or managing attorney, call the law firm or legal department for their information.
After you have create your master list; break it up into sections of 5 -10 attorneys. Then take some time to research each attorney thoroughly before marketing to them. Most law firms today have a Blog or a website; visit their Blog or website to learn more about the firm, their practice areas and their clients. Google the attorney's name to see if they have written and published articles or books. If you are going to market to them, take time to read at least their published articles.
The point is, the more you know about your prospective clients and their reputation in the market the easier it will be to market to them.
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